You Can’t Save The Universe…And That’s A Good Thing

…”Look, Kid, I’m All For Saving The Galaxy, But We’re One Ship, And They’re Lots… And Lots… And Lots Of Ships.”

– Three – Dark Matter TV Show.

It’s easy to fall into the trap that everyone should be your customer and everyone should be on your email list.

I used to be like that in the early days.

But the more you work on your business, the more you’ll discover that the opposite is true.

Not everyone is going to ‘get’ you.

And you’re not gonna want to work with everyone.

When it came to fiction, I’ve had more than my fair share of haters that came down hard on me with their book reviews.

All people who weren’t my audience.

I could have written the best piece ever, and I wouldn’t have got my foot in the door with them.

When it came to email, I used to cringe at an unsubscribe. – What happened? Did I offend them? What if they all leave?

Again, not my audience.

Like Three said up there, there’s a huge audience out there, but you’re one little ship.

You can’t save everyone.

Not everyone’s going to like you, listen to you, or learn from you.

And truth be told, life’s too short to spend it with jackasses that drive you up the wall.

Please the fans, and ditch the rest.

How do you do that?

Using this.

PS – I like to think of these emails as my radio beacons, off floating in cyberspace, leading everyone back to the WriteCome space cantina.

WriteCome.com